The Making of Our Products

Creating Our Stories

Conceptualisation -> Print Design -> Experimentation -> Finalisation

Conceptualisation

All our pattern designs are stories of our life, each depicting places, memories, people, events that strongly influence us very emotionally or helped shape us to who we are today.

Unlike most brands out there, we do not create base on seasons and do not want to be commercially driven and only launch a story when we feel its good enough, so please do not be surprised if we do not even launch any new collection in the year.

Print Design

Once we have created the Story, it will only be in sketch or painted form. We will then digitise it and collectively will start to